Why brand photos are important and why you don't need a large budget to have professional looking photos
Today, I want to talk about something I believe is incredibly important, yet often overlooked - the significance of branding photos, especially those featuring YOU! Yes, I know that sharing photos of yourself can feel awkward at first, but trust me, it's one of the most important things you can do for your business and brand!
The Personal Connection
When it comes to branding, many business owners focus solely on their products or services. While that's undeniably essential, don't underestimate the value of showcasing the person behind the brand – you. As a small business owner, building a personal connection with your audience is priceless. People want to know who's crafting the products they love or providing the services they trust.
Overcoming the Cringe Factor
I get it; not everyone is comfortable in front of the camera. The idea of being the face of your brand might be uncomfortable at first, but it's essential to building your brand! Whether you have a substantial budget to hire a professional brand photographer, or you're working on a shoestring budget, there are options.
DIY with Modern Tech
Modern smartphones, particularly iPhones, have come a long way in terms of camera quality. They can capture fantastic photos. You can even enhance your phone's photography capabilities with add-on lenses. While I haven't personally tried them, I've heard great things. You can also just use the capabilities that come with the camera. You can use portrait mode in more than just portraits, you can also use this setting to take photos of your products! Another option is to enlist the help of a friend known for their photography skills, maybe offer a trade for their help.
Capture Your Essence
The key is to capture your essence, your process, and your personality. Whether you're in your studio, working on a project, or simply in your element, these photos provide a genuine glimpse into your world. They make your brand relatable and authentic.
Investing in Professional Photos
When you're ready, investing in professional photos is a game-changer. In my experience, professional branding photos have been one of the most impactful decisions for my business. They've led to PR inquiries, magazine features, and more. Having a portfolio of professionally shot images makes it easy for others to feature your brand, increasing your visibility and credibility.
In conclusion, I hope this inspires you to consider the power of branding photos for your business. Start by having a friend or partner take some photos of you in your element. Then, think about adding professional photos to your budget for the future. These images can truly set you apart and help you form more personal connections with your audience. Until next time, take care, and keep building your brand, one photo at a time.
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