Why you don't need a fancy logo when your just starting out: resources to fit every budget

Why you don't need a fancy logo when your just starting out: resources to fit every budget

Why you don't need a fancy logo when your just starting out: resources to fit every budget


Hello and welcome to Beyond the Brand Blog! Today, I'm addressing a question that frustrates many new business owners, especially those with limited experience or who feel less tech-savvy: Should I invest in branding when I'm just starting out? In short, the answer is no! Branding is an investment, and it's crucial to establish your brand's identity before diving into professional branding. Let's explore this in more detail.

The Importance of Timing

When you're just starting your business, it's essential to focus on building your brand's foundation. Brands and businesses evolve, especially in those first few years. Before you invest in branding, you should establish what your business stands for, its values, and its identity. This early stage is about refining your vision, understanding your target audience, and solidifying your unique selling proposition.

Exceptions to the Rule

While it's generally advisable to wait before investing in professional branding, there are exceptions. Some businesses, like tech startups, may require a strong brand presence from the outset. However, even in such cases, you should still have a clear understanding of your brand's identity and values.

Tools for the Early Stages

If you're just starting out and not ready for professional branding, here are some tools to help you create your own logo and brand imagery:

  1. Canva: Canva is a free resource that allows you to create graphics, logos, and more. You can also opt for a paid version for access to additional graphics and fonts. It's user-friendly and a great starting point for DIY branding.

  2. Creative Market: Creative Market offers a wide range of pre-made imagery and graphics that you can use. While these may not be entirely unique, they are cost-effective and a great resource for new businesses.

  3. Personalized Resources: If you're looking for a style that's uniquely yours, I have a whole digital library of resources. That includes graphics, fonts, and other design elements that can be used to align with your brand's identity.

Free Branding Worksheet

To help you get started, I've prepared a free branding worksheet that you can use to outline your brand's colors, logo ideas, and other essential elements. Having a plan in place will make it easier to navigate the resources mentioned above.

[Insert Link to Free Branding Worksheet]


In conclusion, while investing in professional branding can elevate your business's image, it's essential to wait until you've established your brand's core identity. Spend your initial time and energy on crafting your brand story, vision, and values. Once you have a solid foundation, the branding process will fall into place more naturally. Remember, a beautiful logo is just one piece of the branding puzzle. Your brand's true strength lies in its identity and the story it tells.

Thank you for reading, and until next time, keep building your brand with passion and purpose.